Spark the Magic with Video

1) Winning Aspiration: Define what "winning" looks like for your video content strategy. This could be in terms of engagement, views, shares, likes, or conversions - depending on your overall marketing and business goals.

2) Where to Play: Choose the platforms and channels where you'll publish and promote your video content. This could include social media channels, your website, email newsletters, or third-party websites. The choice should be based on where your target audience is most active and engaged.

3) How to Win: Identify how you'll differentiate your video content from competitors. This could be through storytelling, production quality, branding, unique insights, or a combination of these. It's about figuring out what will make your audience choose your content over others.

4) Capabilities in Place: Determine the set of capabilities required to win in your chosen space. This could include video production skills, storytelling expertise, data analysis capabilities for measuring performance, and understanding of SEO and social media algorithms to ensure your content reaches its intended audience.

5) Management Systems: Establish the systems and measures that will enable your capabilities and support your choices. This might involve content management systems, video editing tools, analytics tools, and team collaboration tools. It could also involve setting up workflows for planning, creating, publishing, and analyzing your video content.

By following this approach, you can create a video content strategy that is not only aligned with your business goals but also sustainable and competitive in the long run.

1) Pre-production: This is the planning stage where all the preparatory work happens before filming begins. It includes:

Concept Development: This involves brainstorming and deciding on the idea for the video. It's during this stage that the overall storyline, tone, and style of the video are determined.

Scriptwriting: Once the concept is decided, a script is written detailing the dialogue, actions, and visual elements.

Storyboarding: This is the visual representation of the script, scene by scene. It serves as a roadmap for the production stage.

Casting: If the video involves talent, this is when they're selected.

Location Scouting and Permissions: This involves identifying and securing the places where filming will occur.

Scheduling: A shooting schedule is created, detailing when and where each scene will be filmed.

2) Production: This is the filming stage. It includes:

Set-up: This involves setting up the location, lighting, and audio equipment.

Filming: The scenes are filmed according to the shooting schedule.

Directing: The director guides the actors and the crew to capture the scenes as envisioned in the storyboard and script.

Post-production: This is where everything comes together. It includes:

Editing: The footage is reviewed, and the best takes are chosen and assembled into a cohesive narrative. This is also where any necessary visual effects are added.

Music Direction: We are musicians at heart and love curating tracks that will perfectly elevate your video and bring energy, excitement, and emotion to your content.

Sound Design: This includes adding any necessary sound effects, voice-overs, and background music. The audio is also cleaned up and balanced.

Color Grading: This is where the color balance and tone of the footage are adjusted to achieve the desired look.

Rendering and Exporting: Once everything is in place and approved, the final video is rendered into the desired format for distribution.